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Today, the question is not anymore whether a brand or business should engage in mobile SEO or not. Now, the question is, how well can you do it?
Undeniably, the use of Smartphones and mobile Internet is one the rise and by looking at the numbers, it appears that this momentum is going to escalate in the next indefinite number of years. It is then imperative for internet marketers not only to generate mobile web traffic, but also to increase conversion rates. Previous researches have revealed that internet users make purchase decisions faster when using mobile devices versus when they are using their computers.
Made for Mobile versus Mobile-Friendly
The two terms above are often used interchangeably when online marketers talk about optimizing landing pages to increase conversion rates. However, there"s a big difference. Mobile-friendly sites are web properties that can be viewed without issues using a mobile device. All websites that were coded after the Internet Explorer 6 are mobile-friendly. Therefore, mobile-friendly web pages do not really make an impact.
On the other hand, web pages which are made for mobile are really the superstars of mobile SEO and conversion optimization. As the term suggests, these are web pages and landing pages specifically designed for the on-the-go users. These sites fulfill the nuances and are in line with the search and buying behaviors of internet users when they surfing the web using their smartphones or tablets.
How to Optimize Landing Pages for Mobile Conversion
Not having a plan or strategy on how you can increase conversion rates across the mobile platforms means losing thousands of dollars in revenue opportunities. Here are a few tips that can help drive your mobile SEO campaign and generate more sales from the on-the-go market:
1. Size matters. Make sure that your entire landing page can be viewed without the need to zoom or for users to scroll extensively. Smartphone users are usually on-the-move and don"t have the luxury of time to zoom and scroll. Keep your call to action on a prominent position on the landing page.
2. Content prioritization. No fuss, no frills. Because of the limited space, you can"t have too many elements on your mobile landing page. Be straightforward and focus on elements that are proven to increase conversion rates.
3. Two words: Responsive Design. This will allow your mobile landing pages to automatically adjust to the screen size of the device being used by a particular internet user. Getting a distorted site because the page won"t fit on the screen is a big turn-off and is a no-no in mobile SEO. Also, ensure that your landing pages automatically resize for both landscape and portrait views.
4. Speed is crucial. Again, mobile internet users want information now and they want it fast. Get rid of design elements that can slow down your landing page"s load time.
5. Get them while they"re near. Make sure that your landing pages are designed in such a way that they can detect the location of the internet user and offer exclusive content or deals that he or she can avail in your store or shop nearby.
Source= Kent Mauresmo SEO Company Los Angeles